Think flyers are old fashioned? Think again!
Flyers are important in marketing. While we might live in an age of high tech advertising, the humble flyer is still a priceless promotion tool.
There’s a reason why we have been using the same advertising technique for centuries. Flyers work! Whether you’re a yoga teacher, trip organizer or entrepreneur, flyers are an effective way to get your message across.
Considering printing your own? Here are a few reasons why flyers are important in marketing.
Why Flyers Are Important in Marketing
1. It’s a Low Cost Option
Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.
No idea how to create an effective flyer? Get help! Professionally designed flyers are cheaper than you might think and it costs pennies to have them printed.
2. It’s Low Effort, but High Impact
It’s easy to get flyers into potential customers’ hands. Planning a yoga retreat? Hand out flyers to yoga students or just hang up a flyer in the locker room. Potential participants who get your flyer might pin it on their fridges. This encourages promotion within smaller circles of family and friends.
Spend some time thinking about where your audience spends their time then get moving! You’ll be surprised at how many cafés, stores, gyms, restaurants, schools and other businesses are happy to help you connect with potential customers. Ask popular local spots to post one of your flyers then just sit back and wait for the magic to happen.
Designing an eye-catching and compelling flyer requires a certain level of planning. Be sure to sit down with a colleague to brainstorm ideas on what a good flyer will look like. Aim to create what is know as a straw-man design. This is a rough outline of what your flyer should look like and what marketing copy it should contain.
Take this straw-man to a designer who can then hash out a more polished final design which can then be taken to printers. If you are on a tight budget you may able to take your straw-man design directly to certain printers who will be able to assist you designing a final piece existing templates they have. Then get printing and once the flyers are ready start handing them out.
3. People Love Tangible Things
Customers like to have something that they can put their hands on. We get inundated with online advertising every day but it’s actually pretty rare to come across a high quality, printed flyer.
Aim to stand out from the crowd. You definitely don’t want your flyer to look like junk mail. Opt for the highest quality paper than you can fit into your budget. Go for a professionally designed flyer rather than a quick DIY job.
4. Flyers Create a Personal Touch
Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them.
Convincing someone to tuck your flyer into their bag or pocket means they are going to look at it again later. Even if they decide not to for it, they’ll still give the flyer a second thought. That’s a lot more than you can say for more expensive one-time advertisements.
5. It’s Eye Catching Advertising
Flyers are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s very possible to have potential customers overlook your ad even if it’s well done. And, let’s not even get started on ad blockers!
Imagine walking into your favorite café and seeing a colorful, gorgeous flyer posted right at eye level while you wait for your coffee. You’d probably notice it. Picture walking into the locker room at your gym and seeing a stunning flyer on the way to the showers. You might stop and have a quick look.